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Still Standing. Still Scaling. Still Dell.

Why Dell Technologies Is Owning Its Corner of the 2025 Magic Quadrant


The 2025 Gartner Magic Quadrant for Enterprise Storage Platforms dropped, and while plenty of vendors tried to flex their hybrid-this and AI-that… Dell just sat comfortably at the top — again.


Not flashy. Not overhyped. Just quietly dominating — like your favorite IT person who always has the cables, the answers, and the patience.


Dell’s been around the block (storage pun intended), but this year’s MQ proves one thing: they’ve still got it. In fact, they might be the only vendor in the game that can support edge to core to cloud without sounding like a TED Talk about “digital transformation.”

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So What Makes Dell… Dell?


1. AI-Ready Without the Marketing Buzzwords

Sure, everyone’s slapping “AI-ready” on their gear these days, but Dell actually built an AI Data Platform with PowerScale that doesn’t just talk about AI — it runs it.

  • S3 over RDMA? Yep.

  • NFS over RDMA? Double yep.

  • Tied to NVIDIA DPUs? You better believe it.


Plus, their Dell AI Factory bundles the whole stack — compute, networking, storage — for orgs that want to do AI without needing a PhD and a DevOps army.


2. Hybrid That Isn’t Just... Marketing Cloudfluff

Dell's not new to hybrid — they’re the ones building it.


Through Dell APEX, PowerStore and PowerScale are delivered as-a-service, across Azure and on-prem, with the tools to back it up. In other words: real hybrid, not PowerPoint hybrid.


3. Their AIOps Platform Is Quietly a Power Move

Gartner calls out Dell’s AIOps SaaS platform for being a legit glue layer that ties together PowerMax, PowerScale, and ObjectScale.


Translation? You can manage your entire storage universe without needing 10 dashboards, 12 certifications, and a strong drink.


Leader Vibes

What puts Dell in the Leaders quadrant again? A few not-so-subtle things:

  • A stacked product portfolio (PowerStore, PowerMax, PowerScale, ObjectScale, etc.)

  • Global reach, from mid-market to mega-enterprise

  • Investments in storage density, automation, cyber resilience

  • Still one of the most trusted names for support (even when people gripe, they stick around)


Real Talk: It’s Not Perfect

Yes, Dell’s storage lines don’t always feel like one happy family — and Gartner pointed out some gaps in unified platform architecture. Support can be hit or miss. And their cyberstorage capabilities? Let’s just say they lean on partners more than some competitors.


But if you want a vendor who knows what they're doing, isn’t new here, and won’t ghost you post-sale — Dell’s still a safe bet.


Dell Isn’t Reinventing Storage. They’re Just Executing Like Pros.

In a year where vendors are desperately trying to cloudify, automate, and AI-fy everything all at once, Dell’s taking a different route: build smart, execute consistently, and let the MQ speak for itself.


And speak it does: top-right quadrant, 2025.


ATS + Dell = Storage Without the Headaches

As a Dell partner, Applied Technology Services helps you bring this power home — whether that’s in a public school, government datacenter, or enterprise edge site. We handle the design, licensing, support, and “uhh… why is it blinking red?” moments — so you don’t have to.


Let’s talk storage that works as hard as you do.

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