Pure Storage: Faster Than a Speeding Data Silo, Why the Upper Right Is Starting to Look Like a Solo Act
top of page
Search

Pure Storage: Faster Than a Speeding Data Silo, Why the Upper Right Is Starting to Look Like a Solo Act

Updated: 12 hours ago

According to Pure Storage’s September 2025 announcement, the company was recognized as a Leader in the Gartner® Magic Quadrant™ for Enterprise Storage Platforms.

ree

What Does “Upper Right” Even Mean?

Let’s recap for anyone who doesn’t spend their lunch breaks reading analyst reports (it’s fine, we do it for you):

  • Ability to Execute (vertical): How well the vendor delivers today — product maturity, customer support, operational efficiency.

  • Completeness of Vision (horizontal): How smartly the vendor is planning for tomorrow — innovation, cloud strategy, platform services.


Pure Storage ranks highest on both axes. In superhero terms?They're Clark Kent-level dependable by day and cape-swirling innovator by night.

.

Why Pure Keeps Gaining Altitude


1. A Platform, Not a Patch Job

While some vendors are still cobbling together file, block, and object like a reboot nobody asked for, Pure delivers a unified platform built for hybrid everything.

  • FlashArray = block + file

  • FlashBlade = file + object

  • Evergreen//One = it’s all a service

  • Pure Fusion = the secret control-room AI that makes it all go


It’s like storage got a Fortress of Solitude. Only this one has SLAs.


2. Fusion v2.0: Smarter Than Lex Luthor

With Pure Fusion v2.0 and AI Copilot, admins set policies and let the platform decide where workloads should land. It’s like having a virtual storage hero on-call — making decisions, moving data, optimizing usage — all without a single “Are you sure you want to apply this change?” pop-up.


That’s not just smart. That’s Superman with spreadsheets.


3. Customer Love = Pure Kryptonite to Competitors

With a 4.9/5 Peer Insights rating and top-tier support, Pure isn’t just winning deals — they’re winning hearts.

  • Customers praise Fusion’s simplicity

  • Evergreen support keeps infrastructure always-modern

  • SLAs are actually... trustworthy?


In a world of storage vendors who overpromise and escalate slowly, Pure is the vendor who shows up, saves the day, and leaves your team looking like the hero.


4. Solving Real Problems — Not Just Punching Robots

Gartner’s 2025 MQ isn’t about pretty arrays or faster benchmarks. It’s about solving real-world challenges:

  • Hybrid cloud complexity

  • AI/HPC readiness

  • Storage-as-a-service

  • Cyberstorage resilience

  • Managing it all with less effort


Pure’s architecture is already built for that world — while others are still looking for the phone booth to change in.


What This Means for the Rest of Us

Let’s be real: if your storage strategy still involves chasing firmware updates, juggling support tickets, or explaining to leadership why “yes, it’s the same vendor but a different product line” — it’s time for a new origin story.


Pure’s position in the MQ is more than a chart — it’s a cape-flapping signal that:

  • Simpler is possible

  • Unified storage is real

  • IT heroes need tools that help, not just hardware that hums


ATS Is Your Sidekick in This Story

At Applied Technology Services, we don’t just hand you a utility belt and wish you luck.


As a Pure Storage partner, we help you:

  • Evaluate if Evergreen//One is right for your org

  • Architect solutions for hybrid cloud and on-prem

  • Deploy FlashArray and FlashBlade with zero drama

  • Translate Gartner’s tech-speak into “here’s what it means for you”


Your Storage Transformation Awaits

If you’re ready to stop patching over storage pain and start flying right, let’s talk.

We’ll help you move faster, operate smarter, and leave legacy storage villains in the dust.


Up, up, and to the right.

bottom of page