Case Study
End User Computing Refresh & Logistics Program
Sector: State Government
Region: Mid-Atlantic
Focus: Procurement, Warehousing, Logistics, Asset Management, Program Management
The Challenge
A Maryland State Agency manages technology standards and end user computing services for agencies across the State. As part of its End User Hardware Service, the organization provides standardized computing equipment and refreshes endpoints on a recurring lifecycle for participating agencies. As refresh demands increased, the agency faced operational challenges supporting the program internally. The organization lacked the warehouse capacity to store thousands of systems, did not have the space or staffing to support imaging activities, and needed a scalable method to coordinate deliveries to agencies statewide.
Key challenges included:
-
Managing large-scale hardware procurement and inventory coordination
-
Providing secure warehousing for thousands of endpoints and peripherals
-
Coordinating imaging, staging, and deployment activities
-
Supporting flexible delivery schedules across multiple agencies
-
Maintaining asset tracking and reporting visibility
-
Ensuring rapid deployment timelines while controlling costs
The agency evaluated multiple alternatives, including staggered ordering, third-party logistics providers, and regional merge centers. Each option introduced challenges related to cost, delivery certainty, flexibility, or operational complexity. The State needed a partner capable of delivering not only hardware procurement, but also the operational infrastructure required to successfully execute a statewide refresh program.
The ATS Solution
ATS designed and implemented a fully integrated End User Computing Refresh and Logistics Program that combined procurement, warehousing, imaging coordination, logistics, asset management, and project oversight into a single operational model. Rather than outsourcing logistics to a third-party provider, ATS developed an in-house program designed to provide greater flexibility, delivery certainty, and cost control. The solution integrated multiple ATS business units including End-User Services, System Administration, Enterprise Applications, Asset Management, and Program Management.
ATS responsibilities included:
-
Procuring and managing approximately 4,000 laptops and 4,000 docking stations
-
Securing and operating warehouse space for inventory storage and staging
-
Coordinating imaging services and deployment readiness with Dell
-
Providing next-day delivery services to agencies throughout the State
-
Tracking all hardware assets and maintaining detailed reporting
-
Managing bi-weekly program reviews, scheduling, risks, and issue resolution
-
Developing bundled pricing and operational processes to streamline procurement and deployment activities
ATS utilized dedicated delivery resources including transit vans and box trucks to support statewide logistics operations. The team worked closely with the customer and Dell to coordinate imaging services, hardware forecasting, and deployment schedules while maintaining flexibility for agencies to request deliveries on demand. Beyond the immediate project requirements, ATS established a repeatable operational framework capable of supporting ongoing refresh cycles and future technology deployments.
The Results
The ATS-managed refresh program successfully enabled the agency to implement a standardized and scalable endpoint refresh strategy across participating State agencies.
​
Key outcomes included:
✅ Statewide Logistics Execution – ATS successfully managed warehousing, staging, tracking, and delivery operations for thousands of systems across multiple agencies.
✅ Flexible Delivery Operations – Agencies were able to request systems on-demand while ATS maintained inventory visibility and next-day delivery capabilities.
✅ Schedule Flexibility – While the original program planned for warehousing of devices for six months, the agencies needed an additional eight months. ATS was able to warehouse all devices for a year and three months providing the State its much needed flexibility.
✅ 100% SLA Compliance – Imaging coordination, warehousing, logistics, next-day delivery, and program management services were delivered successfully throughout the engagement.
✅ Zero Budget Variance – ATS maintained full budget compliance throughout the program lifecycle despite schedule extensions and changing deployment timelines.
✅ Operational Continuity – ATS continued supporting the program beyond the original timeline to ensure agencies received systems as deployment schedules evolved.
✅ High Customer Satisfaction – ATS received outstanding customer feedback for overall management and execution of the program.
Why ATS?
ATS delivers more than procurement services. We provide the operational infrastructure required to successfully execute large-scale technology programs. Our teams combine logistics management, warehousing, deployment coordination, project management, and technical expertise to help customers streamline complex refresh initiatives while maintaining visibility, flexibility, and delivery certainty. ATS can rapidly establish warehousing and staging operations wherever customer demand exists. Through established partner relationships and operational resources, ATS can quickly secure temporary warehouse space, deploy secure connectivity and monitoring solutions, stage delivery vehicles, and support on-demand regional delivery operations.
​
This operational agility allows ATS to support statewide and multi-site technology programs efficiently while minimizing customer burden and maintaining consistent service delivery.
​